ByOnline shopping was once easy, but the changes we’ve seen now are truly on a different level. Previously, we would search for a product, then visit different websites, read reviews, and finally purchase it. Now, this entire process can be completed within Google Search.
Google has integrated a system into its AI Mode that allows users to purchase products directly without visiting any other website. That is, search, view, and order by paying for it from there.
I’ve personally tested these AI-based search features, and frankly, it makes online shopping much faster.
What is Google AI Mode?
In simple terms, Google AI Mode is a search experience where Google itself provides answers, recommends products, and now even offers the option to purchase.
When a user types:
“best cozy blanket”
or
“home decor items under budget”
The AI not only displays links, but also:
- Displays a ready-made list
- Displays prices and reviews
- Provides a buy button
That means everything is on one screen.
Why is the need to visit websites decreasing now?
Earlier, every website wanted users to visit their page.
But now Google itself has stepped in.
In the new system:
- The product appears directly in the search
- Add to cart is available right there
- Payment is made through Google Pay/Wallet
This means the user saves time.
And let’s be honest—everyone is in a hurry these days.
What’s the technology behind this change?
Google has created a new system for this purpose called:
Universal Commerce Protocol (UCP)
This is a connection that:
- Connects online stores to Google
- Displays accurate product information
- Keeps payments secure
Platforms initially connected:
- Etsy
- Wayfair
May join in the future:
- Shopify
- Target
- Walmart
If this happens, Google itself will become a giant marketplace.
What’s going to change for users?
To be honest, this could be quite a convenient thing for the average person.
1. Time savings
No need to open multiple tabs.
One search… and the job is done.
2. Expect accurate suggestions
AI shows products based on your past searches and preferences.
This reduces unnecessary products.
3. Faster payments
If Google Wallet is already set up,
Ordering takes just a few seconds.
I’ve used this same fast checkout feature several times—
And I really feel the difference.
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New ads in AI Mode
Google isn’t lagging here either.
Now within Search:
Sponsored products will appear
It will be clearly stated that this is an ad
The user can buy immediately
This means:
The brand gets a direct customer
The direct sale becomes more important than the click
The direction of digital marketing is gradually changing.
Is this a good thing or a danger for website owners?
This is the biggest question.
Potential problems
Users can purchase without visiting the website.
Traffic to blog and review sites may decline.
But there’s also opportunity.
Small sellers can gain a foothold.
The right product can be directly displayed.
Quick purchases can increase sales.
That means fear and opportunity are present simultaneously.
The biggest question: will people trust AI?
Technology is good,
but trust is crucial.
People wonder:
- Is AI showing the right product?
- Are the reviews genuine?
- Are payments secure?
Until the answers to these questions are clear,
Not everyone will trust immediately.
What could online shopping look like in the future?
The current direction suggests:
- Voice shopping will increase
- AI will become your personal shopping assistant
- The distinction between search and e-commerce will diminish.
- That means we’re moving into a world of direct shopping, rather than searching for websites.
What should digital marketers and businesses do now?
If anyone is still following the old approach, they need to change their thinking quickly.
Things to consider:
Having accurate product data
Creating genuine reviews
Building brand trust
Understanding the Google platform
SEO is changing today.
Now, ranking isn’t the only thing that matters, but a straightforward shopping experience.
My firsthand experience and opinion
I’ve seen firsthand that:
People don’t want to read long stories.
They want quick answers.
And if buying is easy—
they make quick decisions.
For this reason, I believe that
AI-based shopping will grow rapidly in the future.
But at the same time:
Websites that provide truly useful information
will never go away.
The last thing to understand is:
The internet is changing.
Search is changing.
The way we shop is changing.
The question now isn’t whether change will happen or not.
The question is who will understand it most quickly.
Those who embrace the new direction in time will be the ones who will thrive—whether it’s in business, blogging, or digital marketing.
A new era of online shopping has begun.
And this is just the beginning.
FAQ – Common questions about shopping directly with Google AI Mode
1. Is it really possible to shop without opening a website?
Yes. Some products now appear directly within Google Search, and orders can be placed from there.
I’ve used a similar fast checkout on other platforms before, so I’m sure people will quickly appreciate this method.
2. Where is this feature currently available?
This feature is currently only available in the US.
It may take some time to roll out to other countries.
3. Which sites’ products are currently available?
Currently, items from Etsy and Wayfair are available.
Larger stores may also join in the future, so the options will expand.
4. Is payment secure?
Payments are made using Google Pay or Wallet.
If this is already set up, placing an order takes just a few seconds.
I think most people will find this easier.
5. Will this reduce website visitors?
To some extent, yes.
Because users will buy directly from the search.
But brands with good products won’t see any sales.
6. Is it okay to trust the products AI shows?
Most suggestions come from reviews and ratings.
Still, it’s best to check the price and details yourself before buying.
I always do this myself.
7. Will ads appear here?
Yes, some products will say “Sponsored.”
This means it’s a paid promotion.
But the buying process remains the same.
8. Is there any benefit for small businesses?
Yes, if the product is good and the reviews are good,
Even a small seller can appear directly in search.
This is what I find most interesting.
9. Will all shopping happen within Google in the future?
Not entirely yet. But the direction seems to be moving in that direction.
The distinction between search and shopping is diminishing.
10. What’s the biggest benefit for the average user?
Simply put, it saves time.
Fewer clicks, quick decisions, instant orders.
This is the most important thing in today’s lifestyle.
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Source: neowin.net
