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Are you trying to maximize your return on investment from Google Ads? If so, you should be aware of the new account-level negative keywords feature that has been added. With negative keywords in Google Ads, you can now prevent your ads from being shown to irrelevant audiences, and you can do it at the account level instead of the individual campaign level. In this blog post, we’ll discuss what you need to know about using negative keywords in Google Ads and how to get the most out of this powerful new feature.
What are account-level negative keywords?
Account-level negative keywords are words or phrases that you add to your Google Ads account that prevent your ads from being triggered by certain searches. These keywords apply to all of the campaigns and ad groups in your account so that if someone searches for the keyword, your ad will not appear. This helps to ensure that your ads are only shown to those who are likely to be interested in the products or services you are offering and can help you save money by limiting your impressions to more relevant searches. Negative keywords can also be added at the campaign or ad group level, but account-level negative keywords give you an extra layer of control over which searches trigger your ads.
How do I add them?
Adding negative keywords in Google Ads at the account level is easy. All you need to do is click the “Settings” tab on your account and then choose “Negative Keywords” under the Account Settings section. You will then see an option to add negative keywords at the account level.
Once you have added your negative keywords, they will be applied to all campaigns within your account. You can also add negative keywords to specific campaigns or ad groups. If you want to add a keyword to just one campaign or ad group, you can simply go into that campaign or ad group and then select “Add Negative Keywords” from the menu.
When you are adding your negative keywords in Google Ads, make sure to use a wide range of terms so that you can eliminate as many unwanted clicks as possible. It’s also important to remember that negative keywords are different than positive keywords, so it’s important to be selective when deciding which keywords to include. This way, you can ensure that you are targeting only the most relevant customers for your business.
What are the benefits?
Adding Negative Keywords at the account-level in Google Ads can help you to save time and money. By setting Negative Keywords at the account level, you can save yourself from having to repeat keyword lists across multiple campaigns. This will help prevent your ads from showing up for searches that are not relevant to your business, and it will help you focus on keywords that are more likely to convert.
Another benefit of using Negative Keywords in Google Ads is that they can help you to better target your ad budget. By blocking irrelevant queries, you can reduce wasted spend on search terms that are unlikely to generate conversions or sales. In addition, setting account-level negative keywords helps you to avoid keyword overlap between campaigns, which helps you to control your budget and prevents you from overspending.
Finally, account-level negative keywords can help you protect your brand’s reputation. By blocking out any words that might be associated with negative connotations, you can make sure that your ads don’t appear alongside content that could reflect poorly on your company.
Overall, adding Negative Keywords at the account-level in Google Ads is a great way to save time, optimize your ad budget, and ensure that your brand is protected from any potential risks.
Are there any drawbacks?
When it comes to adding negative keywords at the account level in Google Ads, there are a few drawbacks to consider. First, since all campaigns and ad groups in an account will be affected by these negative keywords, it can be difficult to find the source of a specific keyword that is blocking your ads. Additionally, if a negative keyword is added to an account, all ads in the account will be blocked from showing for those keywords, regardless of which campaign or ad group they’re in.
Another potential issue with using account-level negative keywords is that it can be hard to keep track of all the words you have added. If you’re running a large Google Ads account, you’ll need to constantly monitor and update your list of negative keywords so that you don’t accidentally block your own ads.
Finally, some advertisers find it difficult to properly segment their campaigns when using account-level negative keywords. Since the same set of negative keywords will affect all campaigns, it can be hard to accurately separate campaigns and target the right audiences.
Overall, while account-level negative keywords offer a lot of benefits, they do have some drawbacks. Be sure to weigh the pros and cons carefully before deciding if account-level negative keywords are the best option for your Google Ads account.
How can I use them effectively?
Using account-level negative keywords in Google Ads is a great way to increase the efficiency of your campaigns and get better results. Account-level negative keywords help you block irrelevant or low-converting search terms at the account level, rather than having to add them individually to each ad group or campaign. This saves you time and money, as you don’t have to constantly monitor and adjust your campaigns for irrelevant searches.
When using account-level negative keywords, it’s important to take the time to review your current campaigns and find any phrases that are not relevant to your business, so you can add them as negatives. Additionally, it’s important to take into account any common misspellings or alternate versions of search terms that could lead to irrelevant clicks.
Another benefit of using account-level negative keywords is that you can easily apply them across all of your campaigns, so that your campaigns are consistent in their targeting. You can also quickly add or remove negative keywords as needed, based on the performance of your campaigns.
Overall, adding negative keywords at the account level in Google Ads is a great way to increase efficiency and improve the performance of your campaigns. By monitoring the performance of your campaigns, adding relevant negative keywords, and applying them consistently across all of your campaigns, you can make sure your campaigns are targeting only the most relevant searches.
