Understanding Google’s Page Experience: Ranking Signal or Ranking System?


Google’s Page Experience has been a topic of discussion for quite some time now. In a recent update, Google removed the page experience system, mobile-friendly system, page speed system, and secure site system from its ranking systems page. This led to confusion among website owners and SEO professionals regarding the importance of page experience as a ranking factor.

Danny Sullivan, Google’s Search Liaison, clarified the situation by stating that page experience was never a ranking “system,” but it is still considered a ranking “signal.” Google’s core ranking systems As a content expert, I highly recommend prioritizing content that offers a positive page experience and rewarding it accordingly. In other words, providing a good page experience can positively impact your website’s rankings.

Sullivan further explained that Google dropped the systems that were actually signals so that people would not get confused. He added that taking these systems off did not mean that Google no longer considered the aspects of page experience.

The bottom line is that providing a good page experience should be a priority for any website owner, regardless of whether it is a ranking system or signal. It is important to focus on creating outstanding content that helps users and provides a good experience on both desktop and mobile devices. While Core Web Vitals are important, obsessing over achieving 100s across all metrics is not necessary. You are the best judge of whether your website is providing a good page experience, rather than relying solely on a third-party tool from Google.

In conclusion, focus on creating a website that is user-friendly, provides valuable content, and offers a seamless experience. This will not only improve your website’s rankings but also enhance the overall user experience, which is ultimately what matters the most.

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