What is SEO | Explain the types of SEO | Siya Ram SEO Services

In this era, The scope of online business is more comprehensive than traditional business because everything is live on Google. If you want to do your business online, you need a website and a good ranking on Google SERP. Every company uses SEO to get a ranking for its website.

What is SEO?

SEO stands for search engine optimization. If you have a website and you want more sales and rank your site on Google for getting visitors. It is an organic way to optimize your website content and site for getting ranking on google SERP. Which helps Google in Crawling, Indexing, and Ranking. These increase the ranking of our website

Why SEO is important:-

We can understand this as an example. Like:- If you have a cloth store in any city but anyone is not coming to your shop so, do you have any profit from your shop? I think your answer is no.

Similar happens on the digital platform. If you have a website and you want a sale for your business but any visitor is not land on your website so, do you have any profit from your Website? I think your answer is no.

Therefore SEO is most important for your website / Business

Types of SEO

  1. On-Page SEO
  2. Off-Page SEO

On-Page:- We can use these techniques for ranking and optimizing the content according to google algorithms. We are explaining some important factors in page SEO. Using these factors and techniques, you can rank your website and get more organic visitors.

Title Tag:- You can use a simple title according to your targeted keywords But that main keyword you have targeted keep at the start of the title

Permalink\ URL:- Permalink is an important factor in on-page SEO. We can place our main keyword in the permalink because the permalink shows down after our title on google SERP pages and the permalink also helps to increase website ranking

For ranking the website you also need a user-friendly permalink. There are some default permalinks:-

  • https://www.yoursite.com/yy/mm/dd/sample-post/
  • https://www.yoursite.com/yy/mm/sample-post/
  • https://www.yoursite.com/archives/123
  • https://www.yoursite.com /?p=123 …etc

Here’s SEO friendly permalink

  • https://www.yoursite.com/sample-post/

Image Optimization:- We can rank images on google SERP Pages with our targeted keywords and get more traffic via images. We can use images in webp format because google recommended webp version of the images.

Meta Description:- This is the most important factor for doing on-page SEO because meta description shows on Google SERP pages after the title tag and permalink. As per SEO requirements, the length of the meta description should be between 150-160 characters. We also use our main keywords in the meta description for getting a better rank.

Post Length:- Post length also plays a vital role in ranking your website on google search because if your post length is higher so, google can index your post on the first page of google SERP results Because Google thinks that you have given complete information about your post in your article.

The minimum length of an article should be between 800 words to 1000 words.

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