ByAccording to Kantar’s BrandZ Report 2025, Apple and Google are two such names in the world of technology whose brand value has broken all records. In this article, we will know in detail how these two giants have maintained their brand at the top position, and which other tech brands are growing rapidly.
Apple: The World’s Most Valuable Brand
Apple has once again proved itself to be the most valuable brand in the world. According to Kantar’s BrandZ Report 2025, the Apple brand is valued at $1.29 trillion. This is not only the world’s largest brand value, but also represents a 28% increase over the previous year.
Apple’s key achievements:
Most valuable brand title for the third consecutive year.
First brand in the world to be valued at over $1 trillion.
Contribution of successful product lines such as iPhone, MacBook, iPad, and Apple Watch.
Apple’s privacy and premium user experience have strengthened its brand value.
Google: The Second most powerful brand
Google has been ranked second in this report, with a brand value of $944.1 billion. This is a 25% increase over the previous year.
Reasons for the increase in Google’s brand value:
Heavy investment in AI and Machine Learning.
Popularity and usage of the Android OS.
Global dominance of services like Google Search, YouTube, Gmail, and Google Maps.
Largest share in digital advertising.
Performance of Microsoft, Amazon, and Nvidia
In third place is Microsoft, whose brand value is \$884.8 billion and has 24% annual growth. After this, in fourth place is Amazon, whose value is \$866.1 billion.
Nvidia surprised everyone
Nvidia has made a tremendous leap in the 2025 report and made it to the top 5. Its brand value has been \$509.4 billion, with which 152% increase has been recorded. The growing demand for AI and the global popularity of its GPU chips brought it this success.
ChatGPT’s explosive entry in the field of AI
In the world of AI, ChatGPT has made a historic entry in terms of brand value. With \$43.5 billion, it has come in 60th place on the list. This is the highest new entry since Nvidia joined for the first time in 2021.
The power of social media brands
Instagram and TikTok have also performed brilliantly in brand value:
101% growth in Instagram.
25% growth in TikTok.
This shows that social media companies are still having a profound impact on users and are rapidly increasing brand value.
Position of Chip Brands and Telecom Companies
Qualcomm’s Snapdragon brand also performed well and secured its place in 38th place with a brand value of \$65.6 billion. Right behind it was Huawei with a value of \$64.7 billion.
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Ranking of Telecom Companies:
T-Mobile + Deutsche Telekom: 19th place with \$105.7 billion.
Verizon: \$90.5 billion, 24th place.
AT&T: \$86.9 billion, 27th place.
China Mobile: \$42 billion, 62nd place.
Samsung and Xiaomi: Relatively low ranking
You might be surprised to know that Apple’s main competitor, Samsung, ranked only 78th in this report, with a brand value of \$29.3 billion. At the same time, Xiaomi has made it to 97th place and its value is said to be \$21.9 billion.
How is brand value calculated?
Kantar’s Brand Value Report is based on a three-step process:
1. Consumer Perception – the position of the brand in the eyes of consumers.
2. Financial Performance – Company’s earnings, profits, and growth.
3. Both of these are combined to form Total Brand Value.
Conclusion: The future of tech brands is bright
The 2025 report shows that the technology sector is still leading the race for brand value. The top positions of Apple and Google prove that these companies have strengthened their brands globally through technology, user trust, and innovation. Also, brands like Nvidia, ChatGPT, and Instagram have shown how important AI and social media have become in a rapidly changing world.
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